I remember when dupes or “knock offs” used to live in dusty department shelves, overlooked and honestly smelled like they were knock offs. Now they’re headlining TikTok shop and Amazon best-seller lists. A few reasons why they’re having a huge moment that may stick.

Luxury and niche fragrances can easily run $200–$400 a bottle, while many dupes sit in the $20–$60 range, and that price gap is exactly why the dupe world is booming. When one bottle costs as much as a bill, a grocery run, and your iced coffee habit combined, most people aren’t trying to blind-buy or reserve it “only for special occasions.” Dupes change that. They let you experience the same type of rich, creamy vanilla, syrupy gourmands, flirty florals, and soft musks you see all over TikTok without needing a luxury budget to match. Instead of choosing one “signature scent” and praying you don’t run out, you can build a full lineup of fragrances that feel designer-level, rotate them based on your mood, and still stay in a realistic price range.

Consumers are still obsessed with perfume global fragrance overall is projected to keep growing but dupe buyers are choosing volume: more bottles, more moods, lower price per spritz.

Dupe brands are increasingly using AI-driven scent profiling and scent-analysis tools to break down luxury formulas and rebuild something nearly identical at scale. That’s why some of today’s dupes don’t feel like old-school body sprays they’re full EDPs with complex note profiles and surprisingly good performance.

Modern buyers aren’t loyal to one bottle. They’re building scent wardrobes.

Pictured below is my own perfume shelving from Amazon

Thanks to the rise of perfume dupes, it’s becoming normal to build a full perfume wardrobe instead of babying one expensive bottle, and honestly…it just makes sense. When you can grab two, three, or four “inspired by” fragrances for the price of one designer, you suddenly have a real collection and a never-ending rotation so you can smell sweet, sexy, fresh, or mysterious depending on how you feel that day. That’s exactly why my own perfume shelving has turned into a full luxury perfume display: it’s not only beautiful to look at, it also holds a hefty amount of fragrance, from high-end originals to their budget-friendly twins. Perfume wardrobes add value for everyone serious collectors who want range, people on a budget who still want to smell expensive, and dupe lovers who live for finding the next “this smells just like…” gem.

Amazon’s fragrance section is stacked with everything from luxury brands like Burberry, Versace, Ariana Grande, and more, all mixed right in with budget and dupe houses. Add Prime shipping and thousands of reviews, and you basically have a 24/7 perfume outlet mall.

Why Amazon is that girl for dupe hunters

• Instant comparison – You can literally type your fave designer fragrance and scroll through “similar items” and suggested alternatives.
• Receipts in the reviews – Buyers will straight up tell you: “This smells 90% like [insert designer scent] and lasts longer.”
• Deals + lightning sales – Amazon’s price dips mean some of these dupes are impulse-buy territory.

Market research actually flags Amazon as a key channel for popular fragrances like Lancôme La Vie Est Belle and budget-friendly alternatives like Lattafa Fakhar, both recommended for high demand.

They’re usually Eau de Parfum or stronger, loaded with oils. Scent profiles lean loud, opulent, and long-lasting = perfect for statement scent lovers. Many offer “inspired by” takes on Western best-sellers, but with a Middle Eastern twist: more spice, more woods, more depth.

Industry analysis even calls out brands like Lattafa as examples of houses that create perfumes reminiscent of popular fragrances without duplicating them outright.

Burberry Goddess → Lattafa Angham

Gucci Flora Gorgeous Orchid → Lattafa Atheeri EDP

Burberry Her EDP → Lattafa Rave Now

Carolina Herrera Good Girl → Lattafa Qimmah